About Us

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Who are we

Asiaeuro Wines & Spirits Singapore Pte Ltd is an importer and distributor of independent Asian and European wines, spirits and lifestyle brands. We champion and market underdog brands, build their presence in Asian markets and make them famous. Our company operates independently in Malaysia and Singapore and as a joint venture with International Beverage Holdings (part of the SGX listed Thaibev Group) in Mainland China, Hong Kong and Macau.

Our Mission

We believe that in a highly digitized world, consumers in Asia should get value for money when buying international wines and spirits. To do this, we source all our products directly from distilleries, breweries and vineyards and bring them right to your table. Hence our company operates various direct to consumer business models including through our own Asiaeuro and partner websites, direct salesforce delivery, direct corporate events and roadshows and even franchise selling. We do not carry middleman man wholesale products or parallel imports as we provide 100% quality assurance and peace of mind to all our customers. As a lifestyle company, we put the consumer at the front and centre of everything we do! When you buy from Asiaeuro, you get quality brands at value for money pricing.

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Our Specialty

Our company leaders have decades of experience marketing and distributing famous international wines and spirits brands and an in-depth knowledge of the market place in North Asia and South East Asia. Two of the company directors are Keepers of the Quaich. We also have many whisky and cognac experts, sake and wine sommeliers, cigar connoisseurs and coffee baristas working in our business teams across Asia. Our portfolio in Singapore focuses on high quality single malt whiskies from Scotland, interesting craft Japanese whiskies, artisanal cognac, cutting edge gins and rums, quality wines and our very own award-winning Saito sake from Kyoto that has won numerous international competitions. Do browse through our website, read the compelling stories of our brands and their provenance and you will find something to suit your taste and budget. And don’t forget to look at the promotion items, you will be amazed at the savings you will get buying from Asiaeuro.